Nigerian-born award-winning photographer, Lola Akinmade-Åkerström is
one of the three National Geographic Channel photographers currently in
South Africa for the shooting and filming of “Through the Lens”
campaign, a collaborative production of National Geographic Channels
(NGC) International and South African Tourism.
The other two photographers who would be documenting the landscape,
people and sights of S’Africa are Stephen Alvarez, a photojournalist
from Sewanee, Tennessee, USA who has dedicated his life to producing
global stories about exploration, conservation, culture and religion.
Heather Perry, a graduate of Marine Biology and Underwater
Photography, makes up the threesome on this NGC assignment. The
Sweden-based Åkerström, a fiercely passionate and compassionate
photographer, has appeared in publications such as National Geographic
Traveller, Forbes, Vogue, Travel + Leisure and New York Times,
documenting projects in Nicaragua, Sweden, and Cambodia. NGC today sets
out to film three remarkable short films, in which some of the finest
National Geographic photographers capture and portray the beauty of
South Africa and the warm nature of its people.
The ‘Through the Lens’ campaign aims to take the viewer on a journey,
delving into three of South Africa’s most landmark destinations; Cape
Town, Drakensburg and Durban, discovering some of the most breath-taking
scenery on earth.
Following the shoot, NGC will create three short content pieces which
will air on NGC around the globe in January 2013. Roshene Singh, Chief
Marketing Officer, South African Tourism adds “We at South African
Tourism have had a long-standing relationship with National Geographic
for many years now, culminating in us winning the M&M Global Award
for Nation.
‘Through the Lens’ is another amazing campaign, in which the world’s
premier photographers are capturing our destination, its people and its
spirit in a manner that’s unparalleled and unique”.
No comments:
Post a Comment