Wednesday 17 October 2012

Nigerian-born award-winning photographer Lola Akinmade-Åkerström Is One Of The Best Photographers Of Geographic Channel

Nigerian-born award-winning photographer, Lola Akinmade-Åkerström is one of the three National Geographic Channel photographers currently in South Africa for the shooting and filming of “Through the Lens” campaign, a collaborative production of National Geographic Channels (NGC) International and South African Tourism.
The other two photographers who would be documenting the landscape, people and sights of S’Africa are Stephen Alvarez, a photojournalist from Sewanee, Tennessee, USA who has dedicated his life to producing
global stories about exploration, conservation, culture and religion.


Heather Perry, a graduate of Marine Biology and Underwater Photography, makes up the threesome on this NGC assignment. The Sweden-based Åkerström, a fiercely passionate and compassionate photographer, has appeared in publications such as National Geographic Traveller, Forbes, Vogue, Travel + Leisure and New York Times, documenting projects in Nicaragua, Sweden, and Cambodia. NGC today sets out to film three remarkable short films, in which some of the finest National Geographic photographers capture and portray the beauty of South Africa and the warm nature of its people.
The ‘Through the Lens’ campaign aims to take the viewer on a journey, delving into three of South Africa’s most landmark destinations; Cape Town, Drakensburg and Durban, discovering some of the most breath-taking scenery on earth.
Following the shoot, NGC will create three short content pieces which will air on NGC around the globe in January 2013. Roshene Singh, Chief Marketing Officer, South African Tourism adds “We at South African Tourism have had a long-standing relationship with National Geographic for many years now, culminating in us winning the M&M Global Award for Nation.
‘Through the Lens’ is another amazing campaign, in which the world’s premier photographers are capturing our destination, its people and its spirit in a manner that’s unparalleled and unique”.

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